Buying local brands: factors influencing consumers actual purchase behavior
The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in the Republic of Yemen.Though a lot of attention is given to study the relationship between key drivers in enhancing actual purchase and inte...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2014
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/22461/1/ICBM%202014%20309%20311.pdf http://repo.uum.edu.my/22461/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|