Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance

• Main Authors: Muddaha, Garba, Yeoh, Khar Kheng, Sulaiman, Yaty
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2017
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/23681/1/CBMM%202017%2069%2077.pdf; http://repo.uum.edu.my/23681/

Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are faced with the challenge of globalization, it is the duty of managers to mobilize internal and external resources, and as well develop resources deployment capabilities.Equally, it is the duty of manager...