Application of Importance-performance analysis (IPA) in prioritizing the needs of tourism parks stakeholders

• Main Authors: Razalli, Mohd Rizal, Bahaudin, Ahmad Yusni, Saad, Rohaizah, Mohd Shafie, Shafini
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2015
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/23928/1/RC21.pdf; http://repo.uum.edu.my/23928/

The degree of fulfillment of stakeholder needs will greatly affect an organizational performance. Stakeholders are those people that have an interest or concern in an organization.In this case, the stakeholders of the organization are customers of a company that manages tourism parks. Knowing their...