Application of Importance-performance analysis (IPA) in prioritizing the needs of tourism parks stakeholders

• المؤلفون الرئيسيون: Razalli, Mohd Rizal, Bahaudin, Ahmad Yusni, Saad, Rohaizah, Mohd Shafie, Shafini
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/23928/1/RC21.pdf; http://repo.uum.edu.my/23928/

The degree of fulfillment of stakeholder needs will greatly affect an organizational performance. Stakeholders are those people that have an interest or concern in an organization.In this case, the stakeholders of the organization are customers of a company that manages tourism parks. Knowing their...