Creativity of the McDonalds' Management in the UAE

• المؤلف الرئيسي: Bohari, Abdul Manaf
• التنسيق: Conference or Workshop Item
• اللغة: English
• الموضوعات: H Social Sciences (General)
• الوصول للمادة أونلاين: http://repo.uum.edu.my/25039/1/indexecofi.docx; http://repo.uum.edu.my/25039/

This study was aimed at assessing the strategies adopted by McDonald's in the UAE. Being a leading brand in the global fast food restaurant chain business, McDonald's strategic decisions have attracted the attention of industry analysts as well as researchers from around the world. McDonal...