Managing local brands in facing challenges of globalization: Be a local or global leader?

• Main Authors: Harun, Amran, Mohd Kassim, Abdul Wahid, Igau, Aizad Oswald, Hassan, Mohamad Ghozali, Swidi, Abdullah
• Other Authors: Mohd Sani, Mohd Azizuddin
• Format: Book Section
• Language: English
• Published: College of Law, Government and International Studies, Universiti Utara Malaysia. 2010
• Subjects: HD Industries. Land use. Labor
• Online Access: http://repo.uum.edu.my/2509/1/Mohamad_Ghozali_Hassan_-_Managing_Local_Brand.pdf; http://repo.uum.edu.my/2509/; http://icis.uum.edu.my/

This article is resulting from literature review with in mind after taking into consideration all previous studies in regard to branding issue. All views and advice from academicians and practitioners are modified to fit with local issue. Domestic entrepreneurs are expected to be confronted by fierc...