Managing local brands in facing challenges of globalization: Be a local or global leader?

• المؤلفون الرئيسيون: Harun, Amran, Mohd Kassim, Abdul Wahid, Igau, Aizad Oswald, Hassan, Mohamad Ghozali, Swidi, Abdullah
• مؤلفون آخرون: Mohd Sani, Mohd Azizuddin
• التنسيق: Book Section
• اللغة: English
• منشور في: College of Law, Government and International Studies, Universiti Utara Malaysia. 2010
• الموضوعات: HD Industries. Land use. Labor
• الوصول للمادة أونلاين: http://repo.uum.edu.my/2509/1/Mohamad_Ghozali_Hassan_-_Managing_Local_Brand.pdf; http://repo.uum.edu.my/2509/; http://icis.uum.edu.my/

This article is resulting from literature review with in mind after taking into consideration all previous studies in regard to branding issue. All views and advice from academicians and practitioners are modified to fit with local issue. Domestic entrepreneurs are expected to be confronted by fierc...