Managing local brands in facing challenges of globalization: Be a local or global leader?

• 主要な著者: Harun, Amran, Mohd Kassim, Abdul Wahid, Igau, Aizad Oswald, Hassan, Mohamad Ghozali, Swidi, Abdullah
• その他の著者: Mohd Sani, Mohd Azizuddin
• フォーマット: Book Section
• 言語: English
• 出版事項: College of Law, Government and International Studies, Universiti Utara Malaysia. 2010
• 主題: HD Industries. Land use. Labor
• オンライン･アクセス: http://repo.uum.edu.my/2509/1/Mohamad_Ghozali_Hassan_-_Managing_Local_Brand.pdf; http://repo.uum.edu.my/2509/; http://icis.uum.edu.my/

This article is resulting from literature review with in mind after taking into consideration all previous studies in regard to branding issue. All views and advice from academicians and practitioners are modified to fit with local issue. Domestic entrepreneurs are expected to be confronted by fierc...