Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT

• المؤلفون الرئيسيون: Nurhaida, Dida, Amran, Ellyana, Nugraha, Erie Riza, Osman, Amirul Faiz, Shafira, Aqilah Nazla
• التنسيق: مقال
• اللغة: English
• منشور في: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning 2023
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: https://repo.uum.edu.my/id/eprint/31343/1/DJPKM%2007%2004%202023%20910-918.pdf; https://doi.org/10.31849/dinamisia.v7i4.15005; https://repo.uum.edu.my/id/eprint/31343/; https://journal.unilak.ac.id/index.php/dinamisia/article/view/15005; https://doi.org/10.31849/dinamisia.v7i4.15005

In the digital age, MSMEs must continuously innovate and devise impactful marketing strategies to stay competitive in the midst of intense business competition. Embracing digital marketing is crucial, but it comes with challenges, particularly in creating compelling promotional texts. To address thi...