Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)

• Main Authors: Ramayah, T., Mohd Nasurdin, Aizzat, Mohd Noor, Mohd Nasser, Hassan, Hajemi
• 格式: Article
• 語言: English
• 出版: Universiti Utara Malaysia 2003
• 主題: LB1603 Secondary Education. High schools
• 在線閱讀: http://repo.uum.edu.my/357/1/T._Ramayah.pdf; http://repo.uum.edu.my/357/; http://mmj.uum.edu.my

The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that th...