Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts

• Main Authors: Jedin, Mohd. Haniff, Md Saad, Norsafinas
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2011
• 主题: HF Commerce
• 在线阅读: http://repo.uum.edu.my/4613/1/Mohd_Hanif__Norsafinas.pdf; http://repo.uum.edu.my/4613/; http://www.feb.unimas.my/apmc2011/

Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of...