Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results
This study sought to construct and validate e-lifestyle scale that would capture for the online marketers a more holistic picture of people's lifestyles.Thus, the purpose of this study is to examine the goodness of measure (validity and reliability) of e-lifestyle scale based on Activities, Int...
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| Main Authors: | , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2012
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| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/5779/1/No.pdf http://repo.uum.edu.my/5779/ http://www.ictom2012.uum.edu.my/ |
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