Corporate social responsibility (CSR) activities in mobile telecommunication industry: Case study of Malaysia

• 主要な著者: Mohamed, Mudzamir, Sawandi, Norfaiezah
• フォーマット: Monograph
• 言語: English; English
• 出版事項: Universiti Utara Malaysia 2006
• 主題: HV Social pathology. Social and public welfare
• オンライン･アクセス: http://repo.uum.edu.my/7569/1/Mu.pdf; http://repo.uum.edu.my/7569/4/1.Mudzamir%20Mohamed.pdf; http://repo.uum.edu.my/7569/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000240351

In a very competitive global market, mobile telecommunication companies must strive to portray a picture of themselves as highly socially responsible companies. Active involvement in socially beneficial programs provides extra advantages to the company. This study examines the concentration of CSR...