The measurement model of strategic resources for accommodation business in tourism Southern Provinces of Thailand

• المؤلف الرئيسي: Panrod, Warrapojn
• التنسيق: Conference or Workshop Item
• منشور في: 2013
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/8743/; http://www.icois2013.uum.edu.my/

The purposes of this study are: (1) to study the strategic resources of accommodation business in tourism southern provinces, and (2) to analyze the measurement model of strategic resources of accommnodation business in tourism southern provinces-Krabi, Phangnga, Phuket, Songkhla, and Surat Thani.Th...