The role of MICE destination attributes on forming Jordan touristic image

• المؤلفون الرئيسيون: Lim, Khong Chiu, Ananzeh, Omar A.
• التنسيق: مقال
• اللغة: English
• منشور في: SAVAP International 2012
• الموضوعات: GV Recreation Leisure
• الوصول للمادة أونلاين: http://repo.uum.edu.my/9867/1/Lim2.pdf; http://repo.uum.edu.my/9867/; http://www.journals.savap.org.pk/

The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. This study examines the role of MICE destination attributes on the formation of the touristic image of Jordan from the perspective of local and international MCE event participants.Amm...