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Sports events tourism: The impact of online sports marketing in significance to sports consumer behaviour

Sports events tourism is a major component of sports-related tourism in many countries worldwide.AS the sports events market is very competitive, the event organizers must be creative and possess entrepreneurial skills when marketing their sports events.Previous research revealed that the Internet h...

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書誌詳細
主要な著者:	Radzuwan, Radzliyana, Lim, Khong Chiu, Khor, Poy Hua
フォーマット:	Conference or Workshop Item
言語:	English
出版事項:	Digital Portal of health science journals in Thailand. 2012
主題:	GV Recreation Leisure
オンライン･アクセス:	http://repo.uum.edu.my/9899/1/R.pdf http://repo.uum.edu.my/9899/ http://thailand.digitaljournals.org/index.php/JSSH
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