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Sports events tourism: The impact of online sports marketing in significance to sports consumer behaviour

Sports events tourism is a major component of sports-related tourism in many countries worldwide.AS the sports events market is very competitive, the event organizers must be creative and possess entrepreneurial skills when marketing their sports events.Previous research revealed that the Internet h...

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书目详细资料
Main Authors:	Radzuwan, Radzliyana, Lim, Khong Chiu, Khor, Poy Hua
格式:	Conference or Workshop Item
语言:	English
出版:	Digital Portal of health science journals in Thailand. 2012
主题:	GV Recreation Leisure
在线阅读:	http://repo.uum.edu.my/9899/1/R.pdf http://repo.uum.edu.my/9899/ http://thailand.digitaljournals.org/index.php/JSSH
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