Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia

• المؤلف الرئيسي: Yang, Hong
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2013
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.intimal.edu.my/651/1/MBA%20-%2063.pdf; http://eprints.intimal.edu.my/651/

Previous researchers have shown that word of mouth (WOM) has a significant impact on consumers’ purchase decision. With the development of information technology and the increasing number of Internet user, the influencing power of electronic word of mouth (eWOM) which is a new generated form of WOM...