Factors Affecting the Intention to Adopt Mobile Banking. A Study in Klang Valley, Malaysia

• 主要作者: Wong, Si’Jie
• 格式: Thesis
• 語言: English
• 出版: 2013
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.intimal.edu.my/793/1/123.pdf; http://eprints.intimal.edu.my/793/

This study aims to investigate the factors that affect the intention to adopt mobile banking in Klang Valley through the integration of the renowned framework of Technology Acceptance model (TAM), Unified Theory of Acceptance and use of Technology (UTAUT) model and three other factors. Self-administ...