Unleashing the competitive advantage of Malaysian private housing developers through product analysis

• المؤلفون الرئيسيون: Mastura Jaafar,, Azlan Raofuddin Hj Nuruddin,, Syed Putra Syed Abu Bakar,, Faraziera Mohd Raslim,
• التنسيق: مقال
• اللغة: English
• منشور في: Penerbit Universiti Kebangsaan Malaysia 2015
• الوصول للمادة أونلاين: http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf; http://journalarticle.ukm.my/9611/; http://ejournals.ukm.my/pengurusan/issue/view/749

Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of...