Comparing Destination Image and Loyalty between First-time and Repeat-visit Tourists

• Main Authors: Mahadzirah, Mohamad, Nur Izzati, Ab Ghani
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2014
• 主題: HB Economic Theory; HD28 Management. Industrial Management
• 在線閱讀: http://eprints.unisza.edu.my/194/1/FH03-FESP-19-27399.pdf; http://eprints.unisza.edu.my/194/

The objective of this study was to investigate the difference between destination image and loyalty among first-time and repeat-visit tourists. The study was undertaken to examine aspects of underlying factors of destination image that influenced tourists' willingness to recommend Malaysia to t...