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Comparing Destination Image and Loyalty between First-time and Repeat-visit Tourists

The objective of this study was to investigate the difference between destination image and loyalty among first-time and repeat-visit tourists. The study was undertaken to examine aspects of underlying factors of destination image that influenced tourists' willingness to recommend Malaysia to t...

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書目詳細資料
Main Authors:	Mahadzirah, Mohamad, Nur Izzati, Ab Ghani
格式:	Conference or Workshop Item
語言:	English
出版:	2014
主題:	HB Economic Theory HD28 Management. Industrial Management
在線閱讀:	http://eprints.unisza.edu.my/194/1/FH03-FESP-19-27399.pdf http://eprints.unisza.edu.my/194/
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