A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: Tourism management and advertisement as moderators

• 主要な著者: Wasib, Latif, Md. Aminul, Islam, Mahadzirah, Mohamad, Md. Abul Hossain, Sikder, Iftekhar, Ahmed
• フォーマット: 論文
• 言語: English
• 出版事項: 2015
• 主題: GV Recreation Leisure; HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.unisza.edu.my/5003/1/FH02-FESP-15-04446.pdf; http://eprints.unisza.edu.my/5003/

: In this study, the conceptual framework of brand image is a combination of antecedents and moderators that create differential effects to customer response on customer-based brand equity in the hospitality industry at Bangladesh. By constructing a conceptual framework of brand image, hotels will...