Satisfaction as a mediator to the relationships between destination image and loyalty

• 主要な著者: Mahadzirah, Mohamad, Nur Izzati, Ab Ghani, Ibrahim, Mamat
• フォーマット: 論文
• 言語: English
• 出版事項: 2014
• 主題: BF Psychology
• オンライン･アクセス: http://eprints.unisza.edu.my/5296/1/FH02-FIK-14-00768.jpg; http://eprints.unisza.edu.my/5296/

The study seeks to determine the mediating role of satisfaction on the relationship between image and loyalty. Tourist perception of Malaysia as a holiday destination is also ascertained. A conceptual model depicting the relationships among these constructs is proposed and empirically tested using...