Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry

• Main Authors: Chi, Angela Yong Yen, Chee, Chai Mei, Cheng, Chiang Fu, Von, Tee Yee
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2014
• 主题: H Social Sciences (General)
• 在线阅读: http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf; http://eprints.utar.edu.my/1706/