A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia

• 主要な著者: Lim, Jiang Yi, Tee, Sih Ching
• フォーマット: Final Year Project / Dissertation / Thesis
• 出版事項: 2018
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utar.edu.my/5033/1/A_STUDY_OF_FACTORS_INFLUENCING.pdf; http://eprints.utar.edu.my/5033/

This study aimed to examine the factors influencing the Generation Y’s purchase intention on the luxury brand. Purchase intention always be developed and affected by different reasons that what makes the Generation Y that plan to purchase the luxury brand or product in the future. In this research s...