Factors that influence continuous usage intention of mobile loyalty applications in Malaysia

• 主要な著者: Chuah, Lai Teik, Foo, Hui Lin, Tan, Jenny Mei Kee, Lee, Ling Ni, Yip, Yan Yee
• フォーマット: Final Year Project / Dissertation / Thesis
• 出版事項: 2019
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.utar.edu.my/3928/1/fyp_MK_2019_CLT_%2D_1606991.pdf; http://eprints.utar.edu.my/3928/

In this modern era of globalization, Information Technology (IT) industry is growing rapidly and digital devices have been embedded in everyone daily life. In order to capture the market trend, many organizations have engaged in the development of mobile application software for mobile devices and a...