Korean Dramas: Viewing And Liking On Malaysian Youths’ Behavioral Intentions

The purpose of this quantitative study is to examine the influence of South Korean dramas on behavioral intentions toward South Korea among Malaysian youth. Using the cultivation theory as a guideline, the influence of South Korean dramas on the viewers’ behavioral intentions toward South Korea is e...

詳細記述

保存先:
書誌詳細
第一著者: Loke, Jingyi
フォーマット: Final Year Project / Dissertation / Thesis
出版事項: 2020
主題:
オンライン・アクセス:http://eprints.utar.edu.my/4546/1/CMB%2D2020%2D1601156%2DLoke_Jingyi.pdf
http://eprints.utar.edu.my/4546/
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