A study on factors of influencing consumer purchase intention towards multinational natural personal care product in Klang valley

This study aimed to examine the factors of influencing consumer purchase intention towards multinational personal care products in Klang Valley. Consumer purchase intention always be developed and affected by different reasons and factors that makes the consumer have the intended to purchase multina...

詳細記述

保存先:
書誌詳細
主要な著者: Mak, Hui Yi, Wong, Mei Cheng
フォーマット: Final Year Project / Dissertation / Thesis
出版事項: 2019
主題:
オンライン・アクセス:http://eprints.utar.edu.my/5155/1/FYP_research_report.pdf
http://eprints.utar.edu.my/5155/
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