A study on factors of influencing consumer purchase intention towards multinational natural personal care product in Klang valley

This study aimed to examine the factors of influencing consumer purchase intention towards multinational personal care products in Klang Valley. Consumer purchase intention always be developed and affected by different reasons and factors that makes the consumer have the intended to purchase multina...

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Main Authors: Mak, Hui Yi, Wong, Mei Cheng
格式: Final Year Project / Dissertation / Thesis
出版: 2019
主题:
在线阅读:http://eprints.utar.edu.my/5155/1/FYP_research_report.pdf
http://eprints.utar.edu.my/5155/
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