Factors influencing intention to use"buy online pickup in-store (bopis)" service for purchasing clothing

• المؤلف الرئيسي: Chung, Zheng Hang
• التنسيق: Final Year Project / Dissertation / Thesis
• منشور في: 2023
• الموضوعات: HA Statistics; HE Transportation and Communications
• الوصول للمادة أونلاين: http://eprints.utar.edu.my/6314/1/202306%2D23_Chung_Zheng_Hang_CHUNG_ZHENG_HANG_2.pdf; http://eprints.utar.edu.my/6314/

In the ever-evolving landscape of omnichannel retailing, comprehending the fundamental drivers behind the adoption of Buy Online, Pick Up In-Store (BOPIS) becomes crucial as it shapes consumer behavior. This study is designed to identify the factors influencing consumers' intentions to use BOPI...