The influence of E-learning service quality on Gen Z students’ loyalty in Malaysian higher education institutions

• Main Authors: Tan, Sarah Woon Xin, Low, Yi En
• 格式: Final Year Project / Dissertation / Thesis
• 出版: 2024
• 主题: HA Statistics; HB Economic Theory
• 在线阅读: http://eprints.utar.edu.my/6941/1/2201959_Sarah_Tan_Woon_Xin.pdf; http://eprints.utar.edu.my/6941/

The primary goal of this research is to make a clearer connection between students' loyalty and E-learning service quality. The IVs proposed in our research align with the theory with an additional variable. The proposed variable consists of tangible (TAN), reliability (REL), responsiveness (RE...