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Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US

The Sustainable Development Goals (SDGs) underscore the United Nations’ effort in advocating disability inclusion in education and the infrastructure of member countries. Brands can also play their role by promoting disability inclusion through their brand messages. Brand messages are powerful as t...

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Main Authors: Mokhtar, Aida, Kasirye, Faiswal
格式: Article
语言:English
English
出版: IIUM Press 2023
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在线阅读:http://irep.iium.edu.my/105399/7/105399_Gestalt%20and%20semiotic%20analyses.pdf
http://irep.iium.edu.my/105399/13/105399_Gestalt%20and%20semiotic%20analyses_SCOPUS.pdf
http://irep.iium.edu.my/105399/
https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/1848
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