PERSUASIVE MASTERY EXPLORING A MUSLIM CELEBRITY PODCASTER'S APPEALS IN 'LIGHT UPON DARKNESS'

• 主要作者: Abdul Latif @ Bapoo, Lilisuriani
• 格式: Article
• 语言: English
• 出版: IIUM PRESS 2024
• 主题: H61.8 Communication of information; PE English
• 在线阅读: http://irep.iium.edu.my/112631/1/22-%20PERSUASIVE%20MASTERY%20EXPLORING%20A%20MUSLIM%20CELEBRITY%20PODCASTER%27S%20APPEALS%20IN%20%27LIGHT%20UPON%20DARKNESS%27.pdf; http://irep.iium.edu.my/112631/; https://journals.iium.edu.my/ij/index.php/iok/article/view/22

This study explores the persuasive appeals of logical, emotional, and credibility appeals employed in the podcast series "Light Upon Darkness" by a prominent Muslim celebrity turned influencer. Thematic analysis using elements from the Toulmin Model, Maslow’s Hierarchy of Needs, and Aristo...