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PERSUASIVE MASTERY EXPLORING A MUSLIM CELEBRITY PODCASTER'S APPEALS IN 'LIGHT UPON DARKNESS'

This study explores the persuasive appeals of logical, emotional, and credibility appeals employed in the podcast series "Light Upon Darkness" by a prominent Muslim celebrity turned influencer. Thematic analysis using elements from the Toulmin Model, Maslow’s Hierarchy of Needs, and Aristo...

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Bibliographic Details
Main Author: Abdul Latif @ Bapoo, Lilisuriani
Format: Article
Language:English
Published: IIUM PRESS 2024
Subjects:
H61.8 Communication of information
PE English
Online Access:http://irep.iium.edu.my/112631/1/22-%20PERSUASIVE%20MASTERY%20EXPLORING%20A%20MUSLIM%20CELEBRITY%20PODCASTER%27S%20APPEALS%20IN%20%27LIGHT%20UPON%20DARKNESS%27.pdf
http://irep.iium.edu.my/112631/
https://journals.iium.edu.my/ij/index.php/iok/article/view/22
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http://irep.iium.edu.my/112631/1/22-%20PERSUASIVE%20MASTERY%20EXPLORING%20A%20MUSLIM%20CELEBRITY%20PODCASTER%27S%20APPEALS%20IN%20%27LIGHT%20UPON%20DARKNESS%27.pdf
http://irep.iium.edu.my/112631/
https://journals.iium.edu.my/ij/index.php/iok/article/view/22

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