Challenges of branding among public and private universities: the Malaysian context

• المؤلفون الرئيسيون: Shabu, Shahrul Fhaizal, Othman, Azam, Nik Abdul Rahman, Nik Suryani
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: L Education (General)
• الوصول للمادة أونلاين: http://irep.iium.edu.my/46132/1/46132.pdf; http://irep.iium.edu.my/46132/; http://www.ipislam.edu.my/index.php/research/read/108/ICERP2015-PROCEEDING

Many studies on higher education branding are situated in developed higher education markets such as the US, the UK, and Australia. This work-in-progress paper examines the challenges of higher education branding in the context of Malaysia, a developing higher education market, and argues that pub...