Building students' loyalty through superior university entities

• المؤلفون الرئيسيون: Mahyuddin, Nafiza, Saad, Mazni, Wan Mohamad, Wan Nurul Fatimah, Ahmad, Aznita, Ong, Mohd Hanafi Azman
• التنسيق: مقال
• اللغة: English; English
• منشور في: Malaysian Journal of Consumer and Family Economics (MACFEA) 2019
• الموضوعات: LC65 Social aspects of education
• الوصول للمادة أونلاين: http://irep.iium.edu.my/76612/1/majcafe%20published.pdf; http://irep.iium.edu.my/76612/8/2019-Vol-22-S1-Article-10.pdf; http://irep.iium.edu.my/76612/; http://www.majcafe.com/

This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further st...