International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool

• Main Authors: Mohd Tukit, Nuraliah Atika, Abd Rahman, Nur Hidayah
• 格式: Conference or Workshop Item
• 语言: English
• 出版: Kulliyyah of Languages and Management, International Islamic University Malaysia 2019
• 主题: H Social Sciences (General)
• 在线阅读: http://irep.iium.edu.my/77649/9/ILTC%20MARKETING%20TOOL.pdf; http://irep.iium.edu.my/77649/; https://conference.iium.edu.my/iltc2019/publication/

Youths are very vulnerable to the rapid development of technology specifically on students. The presence of varieties online applications that can be downloaded on their smartphone have exposed them to the latest technology especially in Virtual Reality (VR) technology. Hence, Technology Acceptance...