International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool

• المؤلفون الرئيسيون: Mohd Tukit, Nuraliah Atika, Abd Rahman, Nur Hidayah
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: Kulliyyah of Languages and Management, International Islamic University Malaysia 2019
• الموضوعات: H Social Sciences (General)
• الوصول للمادة أونلاين: http://irep.iium.edu.my/77649/9/ILTC%20MARKETING%20TOOL.pdf; http://irep.iium.edu.my/77649/; https://conference.iium.edu.my/iltc2019/publication/

Youths are very vulnerable to the rapid development of technology specifically on students. The presence of varieties online applications that can be downloaded on their smartphone have exposed them to the latest technology especially in Virtual Reality (VR) technology. Hence, Technology Acceptance...