The early days of public relations in British Malaya: winning the hearts and minds of the Empire

• Main Authors: Souket, Rizwanah, Syed Abdullah Idid, Syed Arabi
• 格式: Article
• 語言: English; English
• 出版: Elsevier Ltd 2020
• 主題: H61.8 Communication of information
• 在線閱讀: http://irep.iium.edu.my/80262/1/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya.pdf; http://irep.iium.edu.my/80262/2/80262_The%20early%20days%20of%20public%20relations%20in%20British%20Malaya_SCOPUS.pdf; http://irep.iium.edu.my/80262/; https://www.sciencedirect.com/science/article/abs/pii/S0363811120300151

This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia’s public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public rela...