The effects of instagram usage on IIUM students’ self-esteem

• 主要な著者: Uddin, Md Salah, Wok, Saodah
• フォーマット: 論文
• 言語: English
• 出版事項: IIUM Press 2020
• 主題: H61.8 Communication of information
• オンライン･アクセス: http://irep.iium.edu.my/87117/1/28122020%20-%20The%20Relationship%20between%20the%20Instagram%20Usage%20and%20Self-esteem%20among%20IIUM%20Students.pdf; http://irep.iium.edu.my/87117/; https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/169/64

This study aims to determine the effects of Instagram usage on the self-esteem of International Islamic University Malaysia (IIUM) students. The specific objectives of this study are: (1) to assess IIUM students’ level of Instagram usage; (2) to assess IIUM students’ level of perception of Instagram usage; (3) to assess IIUM students’ level of attitude in using Instagram; (4) to assess IIUM students’ level of behavior in using Instagram; and (5) to determine the relationships of usage, perception, attitude, and behavior in using Instagram with self-esteem. A quantitative research design was employed in this research. For data collection, network sampling was used as a sampling technique and an online survey questionnaire was used as the research instrument. A total of 160 undergraduate and postgraduate students participated in this study. The results show a high level of Instagram usage among students, where most of them used it more than five times a day. Therefore, their usage of the platform had a positive impact on their self-esteem. The findings also show that the students tended to have a positive perception, attitude, and behavior towards self-esteem in using Instagram. Further, the students were found to be satisfied with using Instagram. The relationships between Instagram usage, perception, attitude, behavior, and self-esteem were strong and statistically significant. Hence, the more the students desire to use Instagram, the more they will have a positive perception, attitude, and behavior towards their self-esteem. This study tested the social comparison theory, and all the developed hypotheses were accepted.