The effect of network externalities on the perception of a new service offering mobile banking

• 主要な著者: Ewe, Soo Yeong *, Yap, Sheau Fen, Lee, Christina Kwai Choi
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2012
• 主題: HF Commerce
• オンライン･アクセス: http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf; http://eprints.sunway.edu.my/189/

This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between...