Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time
The chapter builds on previous research and offers an updated theoretical model to determine the relationships among social media technologies, customer experience flow, customer relationship management, brand loyalty, word of mouth, firm performance, and customer engagement across a set of moderato...
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| 主要な著者: | , , , |
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| フォーマット: | Book Section |
| 言語: | English |
| 出版事項: |
IGI Global
2022
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| 主題: | |
| オンライン･アクセス: | http://eprints.sunway.edu.my/1983/1/Modelling-Socio-Digital-Customer-Relationship-Management-in-the-Hospitality-Sector-During-the-Pandemic-Time.pdf http://eprints.sunway.edu.my/1983/ |
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