Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

• 主要な著者: Koay, Kian Yeik *, Ang, KerSoon *
• フォーマット: 論文
• 出版事項: Emerald 2024
• 主題: BF Psychology; HF Commerce
• オンライン･アクセス: http://eprints.sunway.edu.my/2601/; https://doi.org/10.1108/BFJ-10-2023-0880

Purpose This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations. Design/methodology/approach Using a survey...