A conceptual framework of the influence of packaging design on purchase intention / Roszi Naszariah Nasni Naseri … [et al.]
The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR)...
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| Main Authors: | , , , , , |
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| 格式: | Article |
| 語言: | English |
| 出版: |
Faculty of Art and Design
2024
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| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/102052/1/102052.pdf https://ir.uitm.edu.my/id/eprint/102052/ https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/134 |
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