From crumbs to clicks: the role of product attributes in online consumers’ purchase intention for bakery products / Muhammad ‘Arif Aizat Bashir ... [et al.]

• 主要な著者: Bashir, Muhammad ‘Arif Aizat, Muzafar Shah, Aina Syazwani, Alden, Sperico Michael, Mohd Zahari, Mohd Salehuddin, Ferdian, Feri
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Teknologi MARA, Terengganu 2024
• 主題: Customer services. Customer relations
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/108066/1/108066.pdf; https://ir.uitm.edu.my/id/eprint/108066/; https://e-ajuitmct.uitm.edu.my/v3/

This study investigated the impact of intrinsic and extrinsic product attributes on the purchase intention of bakery products among online consumers. Specifically, the study focused on perceived taste and quality as the intrinsic product attributes and price and online advertising as the extrinsic p...