The importance of creating a successful corporate identity of MT. Kinabalu international climbathon event / Charlemagne Edward

• 第一著者: Charlemagne Edward
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Art and Design 2013
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/16503/1/PPb_CHARLEMAGNE%20EDWARD%20AD%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/16503/

Corporate identity is the image of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks (Whitbread, 2001). It includes the stationary, uniform, transportation or any items th...