Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali

• المؤلف الرئيسي: Md Sazali, Siti Sofea
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2017
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/17300/1/PPb_SITI%20SOFEA%20MD%20SAZALI%20BM%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/17300/

Marketer and advertiser concerns on how they can make their advertisement more effective and efficient through applications of appeals because it is important. Using different type of advertising appeals, are found very effective for marketing strategies especially in online marketing. People may ha...