Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali

• 第一著者: Md Sazali, Siti Sofea
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2017
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/17300/1/PPb_SITI%20SOFEA%20MD%20SAZALI%20BM%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/17300/

Marketer and advertiser concerns on how they can make their advertisement more effective and efficient through applications of appeals because it is important. Using different type of advertising appeals, are found very effective for marketing strategies especially in online marketing. People may ha...