Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad

• 主要作者: Mohamad, Rabiatul Adawiyah
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2008
• 主题: Marketing
• 在线阅读: https://ir.uitm.edu.my/id/eprint/19404/2/19404.pdf; https://ir.uitm.edu.my/id/eprint/19404/

Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan Nasional Berhad had been carried out. The purpose of the study are to determine the types of ASNB's promotional strat...